Download EBOOK Niche: Why the Market No Longer Favours the Mainstream PDF for free


Download EBOOK Niche: Why the Market No Longer Favours the Mainstream PDF for free Category: Society & Social Sciences
The author of the book: James Harkin
Format files: PDF, EPUB, TXT, DOCX
The size of the: 4.91 MB
Language: English
ISBN-13: 9781408703267
Edition: Little, Brown
Date of issue: 3 March 2011

Description of the book "Niche: Why the Market No Longer Favours the Mainstream":

There is a new rule in business: don't aim for the middle market - unless you're cheaper than cheap, you're going to fail. Instead, find a Niche and reap the rewards. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all concentrated on being the best they can be - and customers have flocked to them as a result. For sixty years, our cultural consumption has PDF been controlled by the giants of the mass market. But thanks to the recession they have become weak and defensive, and are now in a desperate fight for their lives. From this new cultural terrain the niche has evolved to become the place where innovation flourishes and sales take off. From the author of CYBURBIA comes a superb examination of the growing proportion of economic, political and cultural activity aimed not at the mainstream audience but at tightly defined but globally scattered niches, bound together by the power of the net.

Download EBOOK Niche: Why the Market No Longer Favours the Mainstream PDF for free


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James Harkin

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Download EBOOK Niche: Why the Market No Longer Favours the Mainstream PDF for free



Download EBOOK Niche: Why the Market No Longer Favours the Mainstream for free

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