Category: Society & Social Sciences|
The author of the book: Michael Pertschuk
Format files: PDF, EPUB, TXT, DOCX
The size of the: 926 KB
Edition: Vanderbilt University Press
Date of issue: 30 November 2001
Description of the book "Smoke in Their Eyes":The classic US struggle between the public interest and corporate interests is perhaps nowhere better illustrated than in the decades-long struggle between the tobacco industry and advocates for public health. The failure of the "global settlement" legislation is now viewed by many public health experts as a historic missed opportunity, and in this text Pertschuk describes the forces brought to bear. A lifelong public health leader and tabacco control advocate, Pertschuk provides insight into the movement and its opposition. Questions that reveal themselves here can be applied to public advocacy as a whole. How can movement leaders gauge and best PDF employ popular support? Who has legitimacy to speak on behalf of a particular public cause? How is it possible for those whose cause is a moral one to strike political compromise?
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