Category: Society & Social Sciences|
The author of the book: Christian Salmon
Format files: PDF, EPUB, TXT, DOCX
The size of the: 33.99 MB
Edition: Verso Books
Date of issue: 2 March 2010
Description of the book "Storytelling: Betwitching the Modern Mind":Ever since its emergence, humanity has cultivated the art of telling stories, an art that is everywhere at the heart of the social bond. But since the 1990s, first in the US and then in Europe, this art has been colonized by the domain of public relations and triumphant capitalism, and relabelled with the anodyne name of storytelling. This has become a weapon in the hands of marketing, management and political gurus, so as to better format the minds of consumers and citizens. Behind the advertising campaigns, but also in the shadows of victorious electoral campaigns from Bush to Sarkozy and Obama PDF hide sophisticated storytelling management or digital storytelling technicians. It is this incredible hold-up of human imagination that Christian Salmon reveals here, after an enquiry into the ever greater number of applications for which storytelling has been mobilized. Marketing now depends more on the history of brands than on their images, managers have to tell stories to motivate their employees, soldiers in Iraq train themselves on computer games conceived in Hollywood, and spin doctors construct a political life as if it were a narrative. Salmon unveils here the mechanics of a storytelling machine, far more effective than Orwellian ePub visions of totalitarian society. The subject that it wants to create is a bewitched individual, immersed in a fictive universe that filters perceptions, stimulates feelings and frames behavior and ideas.
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