Download EBOOK We Know What You Want: How They Change Your Mind PDF for free


Download EBOOK We Know What You Want: How They Change Your Mind PDF for free Category: Society & Social Sciences
The author of the book: Dr. Martin Howard
Format files: PDF, EPUB, TXT, DOCX
The size of the: 4.53 MB
Language: English
ISBN-13: 9781932857054
Edition: Disinformation Company
Date of issue: 28 February 2005

Description of the book "We Know What You Want: How They Change Your Mind":

In this handbook for locating the hidden sales messages that bombard us everyday, Martin Howard explains the new techniques that corporations are using to make subconscious approaches without your consent. It covers the five major zones where consumers are being confronted: in the retail shopping context, at major events and concerts, through information media, personal friendships, and your computer.Up until recently, there was a social contract that alerted consumers to advertising messages. They were clearly labeled, endorsements were obvious and certain areas were off-limits. That contract has been broken, and many corporations are resorting to underhanded methods to persuade. Our PDF shopping centers, stadiums, telephones, friendships and editorials are all "fair game." Marketing messages have crossed into the social sphere. We Know What You Want points out dozens of examples of how these signals are being relayed and gives you the tools and techniques to decode these messages and make your own decisions.Inspired by the popular book "Coercion" by Douglas Rushkoff, this book presents key ideas and case examples in a practical, easy-to-follow, illustrated format. Rushkoff himself contributes the Introduction. "We Know What You Want" has Rushkoff's full support; he calls it "an entertaining yet ePub McLuhanesque 'Medium is the Message, ' filled with engaging graphics and provocative but easy-to-follow guidelines for maintaining autonomy in a world made of marketing."

Download EBOOK We Know What You Want: How They Change Your Mind PDF for free


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Dr. Martin Howard

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Download EBOOK We Know What You Want: How They Change Your Mind PDF for free



Download EBOOK We Know What You Want: How They Change Your Mind for free

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