Download EBOOK Big Ideas: The Essential Guide to the Latest Thinking PDF for free


Download EBOOK Big Ideas: The Essential Guide to the Latest Thinking PDF for free Category: Society & Social Sciences
The author of the book: James Harkin
Format files: PDF, EPUB, TXT, DOCX
The size of the: 17.50 MB
Language: English
ISBN-13: 9781843547105
Edition: ATLANTIC BOOKS
Date of issue: 1 February 2008

Description of the book "Big Ideas: The Essential Guide to the Latest Thinking":

"Big Ideas" explains where concepts like 'the long tail', 'urban tribes', 'soft power' and 'metrosexual' came from, what they mean, and what their critics say about them. It includes explanations of key terms such as: Maturialism: the name given to the new trend among middle-aged people of spending their money on expensive 'youth' gadgets and services, and the new habit among advertisers of targeting the mid-life market, repositioning their brands as accessories to the distinctive joys of mid-life; The Tipping Point: the controversial idea that the best way to understand everything from changing fashions to the rise of PDF teenage smoking is to imagine people as viruses and social phenomena as contagious epidemics; And Social Jet Lag: an ailment suffered by up to half the population, social jet lag is said to arise when our body clocks falls out of synch with the demands of our environments, thus putting us at risk of chronic fatigue and an increased susceptibility to disease.

Download EBOOK Big Ideas: The Essential Guide to the Latest Thinking PDF for free


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James Harkin

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Download EBOOK Big Ideas: The Essential Guide to the Latest Thinking PDF for free



Download EBOOK Big Ideas: The Essential Guide to the Latest Thinking for free

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