Download EBOOK Brand NFL: Making and Selling America's Favorite Sport PDF for free


Download EBOOK Brand NFL: Making and Selling America's Favorite Sport PDF for free Category: Society & Social Sciences
The author of the book: Michael Oriard
Format files: PDF, EPUB, TXT, DOCX
The size of the: 818 KB
Language: English
ISBN-13: 9780807885871
Edition: The University of North Carolina Press
Date of issue: 15 September 2007

Description of the book "Brand NFL: Making and Selling America's Favorite Sport":

Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and branding of NFL football since the late 1980s ironically weakened the cultural power of a sport whose appeal for more than a century was fundamentally noncommercial?

Download EBOOK Brand NFL: Making and Selling America's Favorite Sport PDF for free


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Michael Oriard

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Download EBOOK Brand NFL: Making and Selling America's Favorite Sport PDF for free



Download EBOOK Brand NFL: Making and Selling America's Favorite Sport for free

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