Download EBOOK Agenda-Setting and Gatekeeping Functions of Higher Education - An Analysis of the Coverage of Two State Institutions by the States Two Metropolitan Newspapers PDF for free


Download EBOOK Agenda-Setting and Gatekeeping Functions of Higher Education - An Analysis of the Coverage of Two State Institutions by the States Two Metropolitan Newspapers PDF for free Category: Society & Social Sciences
The author of the book: David Nelson
Format files: PDF, EPUB
The size of the: 14.36 MB
Language: English
ISBN-13: 9783639050189
Edition: VDM Verlag
Date of issue: 1 July 2008

Description of the book "Agenda-Setting and Gatekeeping Functions of Higher Education - An Analysis of the Coverage of Two State Institutions by the States Two Metropolitan Newspapers":

Image plays a significant role in the success of the university. The public relations (PR) departments of higher education institutions have a responsibility to maintain a strong public image by using the mass media. With this in mind, many private and public organizations have focused a large portion of their attention and budget on perfecting their image. Typically, the imaging process is managed and maintained by public relations (PR). Over the past decade problems plaguing universities such as: rising tuition costs, scandals, academic quality concerns have forced administrators to acknowledge a need for a strong positive public image making PDF public relations a core element of university administrative functions. This study examined the PR delivery methods used by the two state research institutions when communicating to the state's two metropolitan newspapers and the criteria used by each newspaper's higher education writer in deciding what gets published about the universities. The study also analyzed the newspaper coverage of the two universities and how the coverage may impact the university's image.

Download EBOOK Agenda-Setting and Gatekeeping Functions of Higher Education - An Analysis of the Coverage of Two State Institutions by the States Two Metropolitan Newspapers PDF for free


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David Nelson

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Download EBOOK Agenda-Setting and Gatekeeping Functions of Higher Education - An Analysis of the Coverage of Two State Institutions by the States Two Metropolitan Newspapers PDF for free



Download EBOOK Agenda-Setting and Gatekeeping Functions of Higher Education - An Analysis of the Coverage of Two State Institutions by the States Two Metropolitan Newspapers for free

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