Download EBOOK Entertainment-Education: A Communication Strategy for Social Change PDF for free


Download EBOOK Entertainment-Education: A Communication Strategy for Social Change PDF for free Category: Society & Social Sciences
The author of the book: Arvind Singhal
Format files: PDF, EPUB, TXT, DOCX
The size of the: 917 KB
Language: English
ISBN-13: 9780805833508
Edition: Lawrence Erlbaum Associates Inc
Date of issue: 12 August 1999

Description of the book "Entertainment-Education: A Communication Strategy for Social Change":

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This PDF book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

Download EBOOK Entertainment-Education: A Communication Strategy for Social Change PDF for free


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Arvind Singhal

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Download EBOOK Entertainment-Education: A Communication Strategy for Social Change PDF for free



Download EBOOK Entertainment-Education: A Communication Strategy for Social Change for free

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